Bob Ong, or Roberto Ong, is the pseudonym of a contemporary Filipino author known for using conversational Filipino to create humorous and reflective depictions of Philippine life.
The pseudonym Bob Ong came about when the author was working as a web developer and a teacher, and he put up the Bobong Pinoy website in his spare time. The name roughly translates as "Dumb Filipino," used fondly as a diminutive term. It was a light bulb when someone contacted him after mistaking him as an actual person named Bob Ong, his famous pseudonym was born. The site received a People's Choice Philippine Web Award for Weird/Humor in 1998.
The identity of the writer behind these books and website is yet unknown. Even his publisher and people who know him never d
isclose his personal information. Despite his anonymity, his writings had inspired many young Filipino. He made a huge breakthrough in the print industry and in Filipino literature through his style of writing. It is said that you’ll get to know him through the pages of his books.
Bob Ong is able to express the concerns and attitudes of a generation of students who are aware of the very real and absurd contradictions in the world they live in. He writes with the same casual and ironic tone that made his writings on the old website accessible and popular to Filipino readers. The materials he used in his books are those familiar to this generation of Filipinos. One might even call them urban culture lore.
Bob Ong’s books:
2002 Bakit Baligtad Magbasa ng Libro ang mga Pilipino?
2003 Ang Paboritong Libro ni Hudas; Alamat ng Gubat
2005 Stainless Longganisa
2009 Kapitan Sino
2010 Ang mga Kaibagan ni Mama Susan
2011 Lumayo Ka Nga Sa Akin